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Shalala

PackagingProjectsClient: Bao Minh

HAPPY SUMMER, HAPPY SHALALA

Ice cream is one of featured taste of summer. That’s why design concept for 3 product lines Shalala Wow, Shalala Queen and Shalala Tropical Ice cream is required to enhance summer spirit and bring the happiness to customer.

Key visuals are inspired in the fun we experienced when eating ice cream as a child. Inspiration also comes from Shalala, a jaunty melody of summer. ‘S’ typeface in Shalala logo is stylized as sol note. The colorful packaging evokes a vibrant, youthful and fresh space to dispel a hot summer.

Close your eyes and enjoy a Shalala ice cream! Can you hear the voice of summer?